Your latest song is probably your absolute best, but no one seems interested. You may even have a small audience, but not enough plays on SoundCloud and not enough traction to go on a mini-tour. Being a musician is almost absurdly difficult, but it is what you love. You want nothing more than to turn your art into something you can live on. You aren’t trying to be Taylor Swift. You just want to live and play without worrying about a job.
Being a musician is partly marketing, especially if you want to make a career out of it. You can be in a rock band. You can be a solo musician, or a beatmaker that spends the majority of her time in front of a monitor. We are all musicians.
Link Plug is a masterful tool to help you focus on the art of making music. You can be successful. You can captivate a larger audience through your music. You just need to have the tools to make it happen.
We have all heard the word ‘engagement’ in reference to social media. It is the grand idea that people want to interact with content that appears in social media, and they want to feel heard. The battle becomes one of convenience. Buying a Facebook advertisement that sits along the side of the screen (obscured by competitors) is a rather unfriendly way to build an audience. But it is convenient. True and long term success may begin with Facebook and general social media adverts, but it evolves and grows through engagement.
Link Plug offers that opportunity. Yet social media works because people care about the content they care about. It sounds so simple, and Link Plug falls right into that. You, as a musician, can focus on the hard work of making music and then sharing that great music and other related content. Link Plug does the heavy loading of marketing the content. Let me explain.
You are automatically advertising to every visitor to that clicks on that link. And the advertisement meshes with the content and is not a blatant and obnoxious ad.
These adverts are combined with parallel content to help grow that audience. This growth will appear in more iTunes downloads, more streams on Spotify as a musician, more likes on Facebook, etc. The plug can ‘plug’ into any of these feeds to focus the success in a certain direction. Sharing is the most brilliant and useful way to captivate an audience. The truth is that quality content matters. It is not all about your song. You attach your content to other great content to see success.
Music fans are fickle. But if they come across a new musician or track in an organic way, they can be fans for life. This is about long term audience building. Your songs can become something really important in the genre community if they are built with a great foundation.